What’s Your Marketing and Communications Strategy?
Make sure you’re considering the following for your business needs….
• Newsletters (what I prefer to call ‘Bulletins’) monthly, on the same date, which contain news and editorial, flowing in an order – like your daily paper – that customers, and would be customers, can get familiar with;
• Emails – with clever, eye catching, subject titles – image rich, sometimes with videos, never boring – using headlines and subtitles to keep the reader reading – and with calls to action, and links throughout the email;
• Social media – Instagram (my favourite), LinkedIn (which can be very very powerful), (Twitter and Facebook – if you like those, which I don’t). All of these have different purposes. All are useful. But remember to treat them like separate TV channels with different audiences, needing different approaches;
• Autoresponders to communicate regularly with subscribers;
• Blogs, articles, editorial content (a lot of which can be written well ahead of time to ensure that they can be posted regularly);
A complete marketing strategy will involve online, offline, social media, PR, production and copywriting.
And, remember just one more thing: long copy still works, but keep it interesting.
Take a look at this very informative Tedx Talks video. Nick Scarpino from Google gives some great insight into the world of marketing and communications.
We have a wonderful Communications Advisor, Holly Dawson, whom can also help you in this area.