Be Bold- Networking Without An Introduction
I am not going to try to set out here the technical processes of networking, because there are already plenty of books on the subject – written by those who specialise in networking – who have turned it into an art form. I am writing instead on the subject of why we must become efficient networkers.
Time was, when I started out in the working world nearly fifty years ago, a lot of people obsessed about the need to be introduced. This caused many problems.
While having doors opened for you by a heavy hitter could, on the face of it, bring advantages, more often than not, those advantages came with strings attached.
These often took the form of creating potentially unrealistic expectations of your performance, by the person to whom you were being introduced, through mis-selling of your offering by the introducer.
That process could, and often did, bring axe grinding opportunities for both the introducer and the contact he or she introduced you to. I cannot remember a single occasion where that method was outstandingly effective.
To me, much more interesting, is self introducing. The advantage of this process is that it avoids hidden agendas. But you need a great pitch.